Cole Haan, an iconic American designer and retailer of premium men’s and women’s footwear, bags and accessories with a deep commitment to craftsmanship, timeless style and design innovation, recently introduced its newest campaign exclusive to the Philippines during the launch of the biggest collection of LunarGrand recently. Cole Haan launched its collaboration with three of the most sought after artists in the Philippines to celebrate The Grand Life campaign.
My husband Tom Epperson together with photographers Roy Macam and Jake Versoza, visual artist Robert Alejandro and graphic designer AJ Dimarucot displayed their works based on the theme: “The Grand Life” which featured select pieces from the Cole Haan Spring 2014 LunarGrand collection.
Cole Haan featured artists (from left): Jake Verzosa, AJ Dimarucot, Robert Alejandro, Tom Epperson, Roy Macam
The men who always work behind the scenes are now in the spotlight! Most of them are shy but all of them are funny!
My husband shared his story about skateboarding—he’s been skateboarding since he was 6 years old and his first skateboard was given to him by his grandma. How cool was grandma McIlwaine?
The Grand Life interpreted by the other artists:
Clockwise: AJ Omandac, Roy Macam, Robert Alejandro, Jake Verzosa
The Grand Life is really Cole Haan’s way of encouraging people to celebrate one’s life. The theme was inspired by the many photos posted by LunarGrand fans on Instagram as well as in other social media wherein every aspect of their lives: from going to work to just having a relaxing sip of coffee, to the most eventful occasions such as landing their dream job and even to their own wedding; their much loved pair of LunarGrand was there to celebrate with them.
Best feature: brogues meets sneakers
The Cole Haan LunarGrand is a conceptual clash of past meets future—the unique and seamless fusion of timeless design and futuristic innovation. Incorporating Nike’s innovative ultra-lightweight Lunarlon cushioning system into Cole Haan’s traditional construction techniques, the LunarGrand achieves unrivaled feel, flexibility and movement—redefining how classic dress shoes can move and function in modern urban environments.
What makes the LunarGrand so interesting is the fact that the classic dress shoe styles have been preserved and fused perfectly to a sneaker outsole that affords the wearer so much comfort even if one stays on their feet all day — it’s like mixing business with pleasure. This now iconic shoe, launched in the Philippines just a few years ago has become one of the most sought after styles worldwide and has found a great following in the Philippines.
Mang Tomas signing his photograph
Tom Epperson’s interpretation of The Grand Life:
According to Tom, “The Grand Life is the freedom to work and play. Tom wore: LunarGrand Longwing Dark in Gull Grey/Seaport
To be honest, this is the first time my husband has worn Cole Haan LunarGrand but after trying on a pair, he’s got four pairs now and counting! According to Tom, for someone who has wide feet, the LunarGrand fits perfectly. He also loves that the shoes are super lightweight!
Personally, I love the look of the shoes. They are stylish and super cool!
Shoppingero, run, don’t walk, shop Cole Haan LunarGrand now!